When I first started
The Happy Puzzle Company back in 1992, there were two things of paramount importance to me. The first was that we would have
a company ethos to which we would always stick to without any exceptions. The second was that we would
always aim to offer the best customer service in the industry, and that nothing reasonable that our customers would ever ask of us would be too much for us to do.
Nineteen years later, both of the above still hold true and I am fairly sure that we are as successful as we are today because of those things. Our customers know, beyond question, that when we say we'll do something, we will. That includes an honest assessment that things can and do go wrong – but when we mess up, my goodness do we bend over backwards to put things right.
Strangely, this commitment to outstanding customer service comes as a surprise to some people, and they actually don't believe it. About two years ago, we started including a 'thank you' letter, signed by me, with every single order dispatched from The Happy Puzzle Company. In that note, I gave my e-mail address and contact telephone number, and told customers that if they had any questions, queries or complaints, then they could call or write and I would personally take the call or respond to the email. I have since had a generous handful of calls from customers who had nothing whatsoever to tell me – they just wanted to see whether or not I really would take the call.
Any company these days can produce a bright, glossy catalogue and it's even easier to put out a stunning website. So much so, that it is often hard to work out whether the company you are dealing with is a huge multi-national or a one-man band. To suggest that all companies could have their MD / CEO taking calls personally is unrealistic, so we tend to assume that it won't happen. But if you can, it's so important. In our case, we build customer relationships because we want to know what is on the customer's mind. It helps us to grow… what are we doing that the customers like and what don't we do that we ought to be doing? It's this information that drives you onwards and upwards.
Last year, four days before Christmas, I sent out 19,000+ emails to customers who had ordered in the run-up to Christmas. I wasn't selling anything and I had no ulterior motive – I simply wanted to say 'thank you' to the people who were helping us to stay around, and to let them know that however large or small their order, we really appreciated it. And we meant it. Never once in the nineteen year life of our company have I lost touch with where I have come from. I started as a university student with a phone line in my bedroom and built things slowly from there. It has been a long and at times bumpy ride, but from my heart, I really appreciate and never take for granted the success that we have had. My e-mail generated hundreds of responses, mostly from people thanking me for my 'thank you', but there was also plenty of constructive criticism and ideas. I read every single e-mail and took as much on board as I could!
Providing outstanding customer service is not only about offering a great service with a friendly, knowledgeable voice at the end of the phone, it's about meaning what you say, sharing in the joy of a customer who loves what they have received, being genuinely sorry if something has gone wrong and equally determined to put it right.
I have been blessed with the most incredible team. They work long hours, deal with non-stop enquiries and questions and constantly with a smile on their face. I appreciate them greatly and I believe they know that.
Together, our determination to get things right for our customers will continue to be at the very top of our 'to do' list!